Flagship service
Turn dormant leads into active conversations.
Q-LC helps sales teams find viable opportunities in existing data, create a structured reactivation approach and automate the repetitive steps around follow-up—while keeping people responsible for the conversation.
The problem is rarely a lack of leads alone.
Enquiries arrive, quotes go out and prospects say “not yet”. Without clear ownership and a reliable next action, valuable contacts slowly disappear into the CRM. Salespeople then spend time updating records instead of speaking to the right people.
Scope
What Q-LC can improve
- Dormant lead and pipeline assessment.
- Contact segmentation and prioritisation logic.
- Follow-up sequences and task creation.
- CRM field, stage and ownership design.
- Enquiry routing and response workflows.
- Reminders, hand-offs and management visibility.
- Responsible message personalisation with approval controls.
- Measurement of replies, conversations, appointments and outcomes.
Method
A controlled reactivation method
- 01
Assess
Review data shape, consent basis, recency, opportunity and operational capacity without requesting an upload through the public form.
- 02
Prepare
Clean the process, define exclusions, segment contacts and agree messaging.
- 03
Activate
Run a measured outreach sequence with clear human ownership and stop conditions.
- 04
Learn
Review response, update the CRM and refine what happens next.
Trust note
Q-LC will not treat every old contact as fair game. The process must respect applicable privacy rules, marketing permissions, suppression lists, relevance and brand reputation. Legal basis and campaign approval remain a client responsibility supported by appropriate professional advice.
Good fit
Best suited to businesses with a meaningful volume of older enquiries or prospects, a CRM or usable contact database, a considered sale and enough team capacity to handle renewed conversations.
What success looks like
A cleaner pipeline, clearer ownership, less manual CRM administration and more relevant conversations from opportunities the business had already worked to create.
Sales automation questions
It is a structured follow-up system built around your existing CRM and team: the repeatable steps around enquiries, reminders, sequencing and reporting are automated, while the conversation itself stays with a person.