Dormant lead assessment
Is there real opportunity sitting in your database?
Answer a few questions about the shape of your data and we will tell you honestly whether a reactivation programme makes sense.
Start the assessment
How we assess it
- Data shape, volume and recency.
- Consent basis and suppression requirements.
- Likely relevance of a renewed conversation.
- Team capacity to handle responses.
Legal basis and campaign approval remain a client responsibility, supported by appropriate professional advice.